Made with 30% Fairtrade ingredients
…and 70% Namibian orphans’ tears?
I’d have thought ‘ethical consuming’ would be more of an absolutist affair. You don’t get banks boasting that they won’t invest all of your money in the arms trade or hear swanky supermarkets proclaiming that their smoothies contain ‘not that many’ artificial additives. And how many films do you see where ‘only a few’ animals were hurt during the making?
More generally, I have yet to hear of anyone trying to market Stella to Muslims as ‘94.8% alcohol-free’, and I doubt that any industrialist has ever used the slogan ‘Most asbestos users stay alive!’
Anyway. Those flapjacks were the most fairly traded ones I could find: not completely fair but at least fairly fairly traded. So my conscience is clear. 30% of it, anyway.