Being born to rule doesn't mean you are any good at it.
It’s cheeky, it’s catchy, and while it alludes to his background it doesn’t go for the crass (and failed) ‘toffs are bad’ angle. Instead, it ties incompetence to arrogance: Cameron and his team are failing because they think that what Britain needs is to be governed by good chaps with sound instincts – like them.
In essence, Labour are trying to make Cameron look like the t-shirt on that old Fatboy Slim album cover:
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