How many times have you tried to buy a ‘congratulations on your new baby’ card but only been able to find ones for weddings and graduations? How often have you needed a ‘sorry you’re leaving’ card but been stuck with a choice of ones for dead pets or non-threatening illnesses?
Some fools have suggested there be vastly more specific greeting cards, such as ‘condolences on your inept party conference photo-op’ or ‘good luck, and try not to laugh when saying your vows this time’. But these fools are fools (and I pity them): the idea is well-intentioned, but it would only make it even likelier that the shop would be out of exactly the right one.
What we need are all-purpose greeting cards:
‘Sharing the appropriate emotion
On this particular occasion’
Or for a less formal, more poetic touch:
‘Because I care, I thought I’d pay
To buy this card so I could say
I’m with you, feeling the right way
For whatever thing it is today’
Reckon there’s serious money in that. Dunno what you’d put for the picture, though.