I’m going to forgo an extended rant about Nick Clegg’s new name for his target voters, “Alarm Clock Britain” – the phrase is only marginally stupider than Miliband’s “squeezed middle”, Cameron’s “great ignored”, Blair’s “Mondeo man”, Hague’s “pebbledash people” or every dreary bugger’s “hard-working families”.
All I will say is that for many people, the alarm clock is the most feared and hated thing in life; Clegg is one of the few people who might be able to boost his popularity by associating himself with it.
Me, I’m hitting the snooze button.
2 comments:
I wouldn't be too harsh on Miliband's "squeezed middle" - it seems to be resonating and crops up everywhere. Yesterday I saw it used in a Daily Mail headline bashing the Tories. (yes the world has turned upside down, you get articles in the Guardian that are apologias for the ConDems and articles in the Mail bashing them).
I think the correct spelling of “hard-working families” is actually "hardworkingfamilies". Why don't politicians care about families who work, but not that hard?
(I quite like "squeezed middle" too, but maybe because I'm in it.)
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