Saturday, August 04, 2007

Desperate Dan, desperate measures

This is a PR stunt, right?

The world's longest running comic, The Dandy, has ceased to exist in its traditional format.
The weekly title has been changed to a fortnightly magazine called Dandy Xtreme.

Dandy editor Craig Graham said: "Following extensive research, we discovered The Dandy readers were struggling to schedule a weekly comic into their hectic lives. They just didn't have enough time. They're too busy gaming, surfing the net or watching TV, movies and DVDs."

"They required a guide, packed with the stuff kids need to know to stay in the loop - a lifestyle magazine attuned to their hectic lives, featuring all the latest trends, must-haves, must-sees and must-dos. They made us promise to retain comics, but suggested we make our characters cheekier, edgier, and more extreme."


(Hat tip to Andrew.)

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