David Cameron has hired a press photographer who charted his journey to the threshold of No 10 to work full-time for the Conservatives.
Andrew Parsons, who has worked for The Times and the Press Association, is to provide behind the scenes images of the Tory leader to the media as he fights to win power.
Parsons has taken some of the best-known images of the Tory leader. His portfolio includes pictures of Mr Cameron dog-sledding in Norway and visiting Rwanda, and a number of family portraits.
The appointment is a first for British politics and Mr Cameron’s aides are nervous that it will be portrayed as evidence of presidential pretensions.
Presidential? No, nothing so vulgar. Appointing a court photographer is regal.
* Credit to Neil Kinnock for the pun.