Poor sustenance

There’s a talk at the Cheltenham Science Festival today titled ‘London 2012: The Most Sustainable Games Ever?’

No. The 2012 Olympics will last from 27 July to 12 August, and then stop. They will not be “sustainable”.

(The blurb for the event also asks: “Construction of the Olympic site is well underway, but is the sustainability agenda on course for a gold medal?” Ah, it’s that kind of subtle blend of inhuman corporate jargon and leaden sporting metaphor that makes me proud to be a speaker of this fine language of ours.)