Monday, September 14, 2009

Product placement: because you’re worth exactly what it says on the tin

I’m in two minds about having product placement on TV. On the one hand, it’ll provide a much-needed source of income as advertising revenues struggle. On the other hand, which incidentally sports an elegant Rolex Explorer 16570 around the wrist, there’s the risk that it could detract from the content of the programming.

It’s a tough call.

1 comment:

tim f said...

I thought this didn't apply to BBC or Channel 4?

If so, it'll only apply to crap programmes anyway. It's hardly as if the artistic integrity of X Factor could stand to be compromised.