Image management fail

My new stapler does not have the most fortunate of brand names:


Now, I’m sure it’s meant to be pronounced ‘Rah-pess-co’ and not, you know, the other way, the alarming way, the forehead-slappingly stupid way. And I’m sure they’re a perfectly reputable company run and staffed by perfectly decent people.

But, taking into account that the name can seem a tad iffy to an English-speaking audience, the images and headings on their website makes me mildly concerned about how much common sense their branding people have:


Yes, I know, branding people are contractually required to have the common sense sucked out of them with a special machine when they start work. But even so… ‘punching’?

And what the hell message is the ‘stapling’ woman supposed to be conveying – ‘Well, now I’ve attached one piece of paper to another, I’ll just roll around on this bed that I happen to have in the office. Mmm, they’re attached so firmly…’

Still, their stapler is bloody good. I’ll give them that.