I agree with Norm that the Tory slogan “the Big Society” doesn’t really come across the way they want it to. They’re also proposing a “Big Society Bank”, which involves the ingenious use of the words “Big” and “Bank” to name an institution that people are supposed to trust.
Another dud, to my ears at least, is “neighbourhood army”. It’s meant to describe a group of professional community organisers, but it sounds just a bit too IRA for my liking.
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Fair enough. But can I suggest that you feature somewhere near the bottom - if at all - of CCHQ's 'list of people we need to win over'?
And I haven't followed that link on the condom post but I'm guessing Monty Python features....?
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